Shop it like it’s hot (Promotion)
Official Rules

July 01, 2021
Brightside Basics

Because promotions need to have rules, to ensure fairness across the land, ATB Financial o/a  Brightside (“Brightside”, “we” or “us”) has a few of our own that we’d like to include for our Promotion. There is no cost payable to Brightside to enter or win. However, some rules and restrictions do apply. Please see below for official rules and complete details. It’s important you read them carefully.

1. Promotion Period
The promotion begins on July 1, 2021 at 12:00:01 AM local time and closes on July 31, 2021 at 11:59:59PM local time (Promotion Period). 

2. Eligibility 

The Promotion is open to Brightside account holders who have made at least one transaction on their Brightside Spend Card during the Promotional Period (Entrant).  

Sorry, you are not eligible if:

  • you are under the age of 18;
  • you are an employee, director, agent, or contractor of Brightside, ATB Financial or its subsidiaries (which means a company controlled by ATB Financial), an ATB agent or an employee, director or officer of an ATB agent, or you are a spouse or common law partner of any of these individuals, or you are an immediate family member (parent, sibling, child) of any of these individuals; or
  • you do not have an active Brightside account.

If you are an eligible Entrant, but you do not wish to participate in the Promotion, please send an email to with “Opt out of Shop it like it’s hot Giveaway” in the subject line of your email. This email must be received within the Promotion Period.

3. Consent to Communications and Information Collection

Entering the Promotion indicates your consent for Brightside, or its agents, to collect and use your name, email, address and other personal information for the purpose of administering this Promotion. This also provides consent for Brightside to communicate with you by email (unless you opted out from receiving email notifications from Brightside) or other digital channels. 

4. Prizes

Five (5) prizes of $1,000 deposited into an active Brightside account held in the winner’s name will be available to be won at the end of the Promotion Period. 

Prizes will be awarded through random draws occurring prior to August 4, 2021 at 5:00:00PM local time. 

If any of the prizes are unavailable or unable to be delivered in the method identified for any reason, we reserve the right, in our sole discretion, to substitute a prize of similar value in full satisfaction of the prize award. 

5. How to Win

Any Brightside account holder who makes a transaction on their Brightside Spend Card during the Promotional Period will be awarded an entry. Every transaction made on a Brightside Spend Card is equivalent to one entry into the Promotion during the Promotion Period.

A maximum of 400 entries per eligible entrant during the Promotion Period will apply. 

If you are an eligible Entrant and would like to participate without making a transaction on your Brightside Spend Card, you can email your entry to with the subject line “Entry for Shop it like it’s hot Giveaway”. 

6. Winner Selection & Prizing

Odds of winning are dependent on the number of eligible entries received. 

On the Draw date, winner(s) will be selected in a random drawing in Calgary, Alberta, from among all eligible entries received up until 11:59:59PM on July 31, 2021, by Brightside whose decision will be final and binding in all matters relating to this Promotion (each such selection, a Draw).

Within three business days of the Draw, Brightside will attempt to contact the selected winner up to two times during regular business hours (between the hours of 9AM and 5PM local time) by email. If the selected winner does not respond within two days of Brightside’s second email attempt, their prize will be forfeited and another Entrant will be drawn. Once contacted, the selected Entrant must correctly answer an unaided, mathematical, time-limited, skill testing question to be administered within the Declaration and Release Form (Skill Testing Question) and return within 7 days of receipt. 

A prize of $1,000 CAD deposited into a Brightside account registered to the winner will be delivered via a Brightsider-to-Brightsider money transfer. Once the Entrant has been transferred the prize money, they are required to accept the transfer within 30 days or Brightside reserves the right to cancel the transfer and the winner forfeits the prize. 

7. Miscellaneous Rules 

a. Brightside reserves the right to modify, cancel, or suspend the promotion at any time without notice and without penalty. 

b. No cash redemption or substitution of prize except by Brightside due to prize unavailability or eligibility of selected winner, and then for a prize of equal or greater value.

c. Any income taxes and any other expenses not specified herein are the winner’s sole responsibility. 

d. Winner is required to execute and return a Declaration and Release within 7 days of receipt (including the response of the Skill Testing Question). If the Declaration and Release is not returned within this time, the winner will forfeit the prize.

e. Non-compliance with any of the Official Rules as outlined in this Promotion may result in disqualification.

f. Brightside reserves the right, in Brightside’s sole discretion, to disqualify any entry or Entrant, and to extend, modify, terminate or suspend this Promotion, without prior notice.

g. Brightside is the sole and final arbitrator of any disputes regarding this Promotion, any entry and/or any Official Rule or eligibility requirement. 

h. All entries become the property of Brightside. 

i. Brightside is not responsible for lost, incomplete, late or misdirected entries; technical or mechanical malfunctions; failures or malfunctions of phones, phone lines or telephone systems; failures of electronic equipment, computer hardware or software; or inaccurate entry information whether caused by equipment, programming used in this Promotion, human processing error, or otherwise.

j. Brightside reserves the right, in Brightside’s sole discretion, to void any and all entries of an Entrant whom Brightside believes has attempted to tamper with or impair the administration, security, fairness, or proper play of this Promotion. The use of automated entry devices is prohibited. 

k. Brightside will not confirm or acknowledge if an entry has been received. 

l. Entrants may be required to provide reasonable proof that they meet the requirements of the Promotion. 

m. Prizes are non-transferrable and may not be assigned to any other person.


8. Agreement, Consent and Release 

By participating, Entrants and winners agree:

a. to be bound by these Official Rules. 

b. Brightside, ATB Financial, and its subsidiaries and agents, shall have the right and permission to use the Entrant’s name, image/likeness, voice, place of residence, and any comments/statements they may make regarding the Promotion and/or prize, for advertising and/or trade and/or any other purpose worldwide in perpetuity and in any manner or medium whatsoever, including print, photograph, video, broadcast, social media, the internet, or any other medium or format now or hereafter known without any form of compensation, permission, or notification.

c. Brightside, ATB Financial, and its subsidiaries and agents, and all of their respective officers, directors, employees, representatives, successors and assigns shall have no liability and will be held harmless by Entrants and winners for any liability, loss, injury, claim, or damage to themselves or any other person or entity, including but not limited to, personal injury, death, or damage to personal or real property, to Entrants, winners or any other person or entity due in whole or in part, directly or indirectly by reason of the participation in this Promotion and/or the acceptance, possession, use or misuse of a prize.

d. Any information submitted as part of this Promotion will be used in accordance with ATB’s Privacy Policy, which can be found at under the heading “Privacy and Security”, and solely for the purposes of administering this Contest and shall not be used for any other purpose without the express consent of the entrant. By providing the information, the Entrant consents to the information being used for the stated purposes. 

e. This Promotion is not sponsored, endorsed by, or administered by Facebook, Twitter or Instagram. By entering this Promotion, all Entrants and winners release Facebook, Twitter and Instagram from any liability in connection with this Promotion.