The beer-making magic behind Your Wish is Pomegranted

June 10, 2021
Community & Co-creation

Another year, another thirst quenching #BeTheBrewer beer

We’ve now built three (yes, three!) beers with the help of Albertans, some of the province’s best breweries, and of course Alberta Beer Festivals through the Brightside #BeTheBrewer contest. 

 

2021’s #BeTheBrewer beer is a wrap and Your Wish is Pomegranted Saskatoon Pomegranate Wheat Ale is now on tap at select locations. Before it hits your lips, let’s reminisce about how this year’s brew came to be through the magic of co-creation.

  • In March, we kicked off the contest with Alberta Beer Festivals, the Brew Master Program at Olds College and enlisted the help of a few of the province’s best local breweries (Bitter Sisters and SYC Brewing) to help build this summer's most enchanting brew.
  • This year, we wanted to build a beer that spreads good vibes only. To bring some positivity and hope for the summer ahead, we added a theme - optimism - to this year’s contest.
  • With optimism in our minds we enlisted Albertans to help us build a beer, from style to name to a bold and creative label design. Albertans showed their inner hoptimist with every vote and submission along the way. Creating a unique brew that’s built for you, by you.
  • 4 months, 5 stages, and thousands of votes later we’ve got a brew - Your Wish is Pomegranted Saskatoon Pomegranate Wheat Ale! It’s fruity yet tart, punchy but balanced, with light malt and minimal hops... but most of all, we want you to taste it!

Give it a try with $5 bonus top ups at select breweries 

Thirsty? Say no more! To say a big “thank you” or more fittingly, “you da pom!”, we’re showing our appreciation the best way we know how - with $5 bonus top ups at Bitter Sisters in Calgary, SYC Brewing in Edmonton, Beer Revolution in Edmonton, and select Brewsters locations in Calgary and Edmonton (Oliver Square, Lake Bonavista, McKenzie Towne) when you spend a minimum of $10 in-store, with your Brightside Spend Card.  


Cheers Brightsider, this brew’s for you! 


Maximum of one top up bonus per partner per day. Minimum spend of $10 applies. Promotion ends June 30, 2021. Brightside reserves the right at any time to limit the number of top up bonuses paid out or make amendments to active promotions. Brightside Rewards Terms & Conditions also apply.